Ocean Hair Texture Treatment (Pre-Order)

This is a discounted pre-order. Due to outsized demand, our September batch has sold out. Next batch orders will ship in November. We’ll keep you updated every step of the way as we ramp up mass production. By pre-ordering, you’ll be among the very first to experience Ocean Hair Texture Treatment - and every package comes with an exclusive Montauk Hair Co. sticker.

The First Post-Shower Ocean Texture Formula (4oz)

Not a spray. Not a paste. Not even close. Ocean Texture Treatment is a completely new way to get that elusive “just out of the ocean” look, the kind you can’t fake with chalky salt sprays or sticky clays. It’s a richer, treatment-like formula you work through your hair in the shower, then leave in. No rinsing, no fuss, just towel dry and let it bloom.

The result is hair that feels like it’s spent a day in the Atlantic: airy, windswept, and perfectly imperfect, but softer, healthier, and longer-lasting than the real thing. The mineral content is tuned to mirror the ocean itself, giving you natural separation, subtle grip, and that lived-in texture everyone notices but can’t quite name.

Housed in a soft-touch, shower-proof tube, it’s built for the ritual, easy to grab, easy to squeeze, never slippery in wet hands. The formula is balanced with premium conditioning ingredients, so your hair feels salt-kissed yet hydrated, never brittle.

Designed for men and women, for all hair types, and for anyone who wants the feeling of summer surf, year-round, wherever they are. This is the secret surfers, stylists, and coast-obsessed people will quietly pass around. Once you’ve tried it, there’s no going back.