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OCEAN HAIR, REINVENTED.

A mineral-based treatment to transform your hair into its natural, windswept state. Designed for balance and the effortless imperfection of a true ocean swim, this formula adds volume and texture; leaving hair feeling soft and touchable. The first of its kind.

GET OCEAN TEXTURE Treatment

Reverse-Engineering the ocean's effect on your hair

  • THE POST-OCEAN LOOK

    Real lift, richer texture, and a little grit.

  • Not a spray, not a paste

    Our treatment saturates damp hair with ocean minerals, creating a distinctive texture and a soft, windswept finish.

  • Ocean Guided Haircare

    Designed in Montauk, NY. Every detail tested and tuned, from minerals to hydration. The ocean was our blueprint. Sulfate-surfactant-free. Ocean minerals, wild kelp, and soothing aloe drive this formula.

How to use Ocean Texture Treatment

  • Step 1 - Squeeze

    A generous amount in your palm. This is your ocean, bottled.

  • Step 2 - Massage

    Rub between your hands, then massage through damp or wet hair.

  • Step 3 - let the texture bloom

    Air dry let the texture bloom for natural waves, or style as usual for natural waves, without crunch

Ocean Hair Texture Treatment (Free Sample)

*This is a sample size of our Ocean Hair Texture Treatment, samples are a generous 1.0z, intended for multiple uses. Limit 1 per customer. Samplers will be asked to provide feedback. Excited to get a sample in your hands and hair! - Will & Jon
Regular price $0.01
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  • Ocean Hair Texture Treatment (Pre-Order)
  • Ocean Hair Texture Treatment (Pre-Order)

Ocean Hair Texture Treatment (Pre-Order)

A mineral-rich treatment that recreates the salt, lift, and windswept imperfection of an ocean swim - without the dryness. Infused with kelp + aloe for softness, balance, and touchable texture. Clean and Cruelty-Free. ***This is a discounted pre-order. Due to outsized demand, our September batch has sold out. Next batch orders will will ship in early November. We’ll keep you updated every step of the way as we ramp up mass production. By pre-ordering, you’ll be among the very first to experience Ocean Hair Texture Treatment - and every package comes with an exclusive Montauk Hair Co. sticker. 
Regular price $24.00 Sale price $27.00
Unit price per
  • Ocean Hair Ritual Duo (Pre-Order)
  • Ocean Hair Ritual Duo (Pre-Order)
  • Ocean Hair Ritual Duo (Pre-Order)

Ocean Hair Ritual Duo (Pre-Order)

The ocean-made texture you can’t fake - plus the polish that keeps it honest. Start with Ocean Hair Texture Treatment, a richer, post-shower leave-in that blooms as you towel dry, building that airy, Atlantic separation with subtle grip and a salt-kissed softness. Then follow with Wave Tamer - Anti-Frizz Balancing Cream, a light-hold, moisture-forward smoother that relaxes any cast, reduces crunch, and reins in flyaways without flattening your shape. **This is a discounted pre-order. Due to outsized demand, our September batch has sold out. Next batch orders will will ship in early November. We’ll keep you updated every step of the way as we ramp up mass production. By pre-ordering, you’ll be among the very first to experience Ocean Hair Texture Treatment - and every package comes with an exclusive Montauk Hair Co. sticker. 
Regular price $39.00 Sale price $46.00
Unit price per
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Our Story

It all started with a slightly absurd ritual Before nights out, dinners with friends, or weekends that blurred together, we’d jump in the ocean. We weren’t there for the swim; we were there for the hair. That salty lift, that textured softness nothing else could match.

We searched for a product that could recreate it. We never found one. So we made it.

After endless R&D, countless tweaks, and a lot of field testing (some of it slightly unscientific), we landed on Ocean Hair Texture Treatment: a salt-and-clay formula that bottles the post-ocean look.

Crafted with real Atlantic sea salt and wild kelp extract, this texture-first hair care is for people who live like it’s always the golden hour.

Free Swag, First Access, AND 10% OFF

Join the Montauk Hair Club and we’ll send you members-only perks: first dibs on restocks, stickers, surprises, product samples, and 10% off your first order. It’s our way of saying thanks and keeping the stoke alive.

  • Ocean Hair Texture Treatment (Pre-Order)
  • Ocean Hair Texture Treatment (Pre-Order)
  • Wave Tamer Anti-Frizz Balancing Cream (Pre-Order)
  • Wave Tamer Anti-Frizz Balancing Cream (Pre-Order)

Wave Tamer Anti-Frizz Balancing Cream (Pre-Order)

Regular price $19.00 Sale price $22.00
Unit price per

Contact us

team@montaukhairco.com