Post-Ocean Hair. Bottled.

The best surf-hair treatment on planet earth. The post-ocean look, bottled — no matter how far you are from the coast. Do. Not. Drink.

Get surf Treatment

Reverse-Engineering the ocean's effect on your hair

  • REAL SEA SALT

    Pulled straight from the Atlantic. The kind that settles on your eyebrows after a wave.

  • 1738 batches

    Formulated, re-formulated, tested, cursed at, and finally perfected. Hair science at big-wave scale.

  • WILD KELP and deep sea EXTRACT

    Hair nourishment, courtesy of the ocean floor. Nature’s conditioner that balances the salt crunch.

  • SINGLE-USE MAGIC

    Commitment-free. Perfect for travel, gifting, or spontaneous weekends away. Mainly used for looking epic.

  • THE POST-OCEAN LOOK

    Soft lift, textured ends, a little grit, a lot of glow. Like you just got back from Montauk (even if it’s Tuesday and you're in the office).

  • NO JUNK, JUST VIBES

    Sulfate-free. Toxic ex–free. Salt, deep sea, minerals, and good decisions in a can.
Epic hair

How to use Surf Treatment

  • Step 1: Shake it. Wake up the salt and kelp, shaken not stirred. (or some other joke)
  • Step 2: Soak your hair One can. One full application. Focus on the roots, then mid-lengths. Don't overthink it.
  • Step 3: Style your hair and let it dryAir dry, diffuse, or finger style. The less effort, the better it looks.

Surf Treatment - 4 pack

Made with real sea salt, wild kelp extract, and vibes. Surf Treatment gives you effortless, ocean-drenched texture — no beach required.
Regular price $18.00
Unit price per

Word on the beach

  • ★★★★★
    I used to literally jump in the ocean before dates just for the hair. This does the exact same thing—without having to towel off or explain myself. It’s actually insane how right it feels.
    Alec S., 29 — NYC / Amagansett
  • ★★★★★
    It gives my hair the exact texture it gets after a swim—except better. I’ve tried every salt spray out there, and they either dry me out or smell like the Abercrombie dressing room. This is different. This is hot.
    Sabrina M., 27 — Sag Harbor/ Backyard Pool Enjoyer
  • ★★★★★
    I did the treatment before school drop-off and three moms asked if I’d just gotten back from Nantucket. I live in Westchester. It’s that good. Plus I'm a Sagaponack mom.
    Jennifer P., 48 — Mom of Stacey and Steve

Our Story

It started with a ritual.

Right before nights out, dinners with friends, or the kind of weekends that get blurry—we’d jump in the ocean. Not for the swim, but for the hair. That salty lift, that textured softness—nothing else matched it.

We looked for a product that could recreate it. We never found one.

So we made it.

After over 1,738 formulas, endless tweaks, and a lot of field testing (some of it slightly unscientific), we landed on Surf Treatment: a single-use sea salt spray that captures the post-ocean look—without the ocean.

Crafted with real Atlantic sea salt, wild kelp extract, and zero filler, Surf Treatment is texture-first hair care for people who live like it’s always golden hour.

hell yes

Don’t miss the next wave.

Get first access to new drops, surprise scents, and whatever we make next. We also send tons of MHC company swag to our subscribers.

Surf Treatment 4-pack

Surf Treatment - 4 pack

Made with real sea salt, wild kelp extract, and vibes. Surf Treatment gives you effortless, ocean-drenched texture — no beach required.
Regular price $18.00
Unit price per